Qualita Oro is a selection of the finest 100% Arabica coffees, fruity, and with a rich aroma. A traditional recipe passed from father to son, keeping the same high-quality profile for over 50 years. A coffee for the true connoisseur.Since 1895, four generations of the Lavazza family have devoted their lives to the pursuit of coffee perfection. One delicious cup, and you'll know why it's Italy's favorite coffee. Let our passion be your pleasure.